Vibrant Lighting
The client? Control4 creates premium smart living solutions that connect lighting, entertainment, security, and comfort into one intuitive experience.
The project? Expand the Vibrant Lighting portfolio with the launch of Smart Bulbs and Recessed Lighting while evolving the existing brand into a more distinct visual identity. The launch marked the beginning of Vibrant’s transition from a Control4 product line to a lighting brand with its own voice and visual system.
The goal? Introduce new products while laying the foundation for Vibrant as a standalone brand. Rather than making an abrupt shift, we took a deliberate, subtle approach that evolves the brand, positioning Vibrant as a lighting solution that complements the broader Control4 ecosystem.
All imagery and content is copyright property of Control4.
“Brooke and I were tasked with helping to launch an 'XL' project- the new Vibrant Smart Bulbs and Recess Trim Lights from Control4. This ambitious project involved approximately 32 tasks, including copywriting and design.
Brooke's collaborative spirit made my role far easier than if I were working in isolation. Because of her expert knowledge of the brand's website and assets, we were able to produce a high volume of work quickly and efficiently. She never tires, and she takes full responsibility for her work while also keeping her capacity open to help others. I honestly could not have done this project without her.” - Aimee Keeble, Copywriter
This is our product guide, covering the full Vibrant portfolio (+compatible third party products). While it’s packed with over 40 pages of technical information, we also wanted to create something with wow factor for any builder, integrator, or interior designer that got their hands on it.
Launching Vibrant wasn’t just about creating demand. It was about enabling our customers to create demand too. Alongside the campaign, we developed one pagers, data sheets, and other marketing resources that gave integrators the tools they needed to confidently introduce Vibrant to their own customers.
