Control4 Lux Lighting

The client? Control4 provides smart home automation, integrating lighting, audio, security, and more into a seamless, user-friendly system.

The project? Launch Control4's Lux Lighting with a strong visual identity and compelling story that elevates the product beyond function. As the most visible smart home technology in any space, lighting controls are both a utility and a design statement. Lux needed to embody that purpose: bringing together aesthetics, engineering, and the power of Control4.

The goal? This was more than a new Control4 product, it was a new standard as well. Our goal was to position Lux in the high-end ultra luxury market and show that Lux could be the lighting solution that designers love, homeowners want to show off, and installers trust to deliver. It had to be a home-run from the first banner. Every element, from finish names to launch messaging, was crafted to signal elegance, simplicity, and control.

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