Cheetah Digital - Signals

The client? Cheetah Digital helps brands build lasting relationships through loyalty, personalization, and cross-channel engagement. Their annual Signals event brings marketers and industry leaders together to share ideas, unveil innovation, and connect.

The project? I supported the design team in creating the identity and assets for Signals 2019. From digital graphics to environmental design (photo booth!) to merch and goodie bags, every element had to carry its weight. A big thanks to Phil Hunter, Jonathan Foerster, and Mike Harris, whose work is included in the collection below to help paint the full picture of a very cool event.

The goal? Signals 2019 was designed to position Cheetah Digital as a leader in customer engagement. The event needed to inspire, showcase innovation, and build community. On a creative level, it needed to be bold and punchy.

The impact? A happy client, a brand that would be reused in following Signals events, and attendees that described the experience as inspirational and unforgettable.

All imagery and content is copyright property of Cheetah Digital.